About ↓

Good design starts with a good question. I'm Calvin LaBrie, a designer curious about the world and how design can make it better. I work with organizations, brands, and people to turn ideas into meaningful, lasting work.

Outside of my design practice you can find me pulling weeds in my garden, cycling, or cooking a feast for friends.

Services ↓

  • Brand Identity
  • Design Research
  • Creative Direction
  • Visual Systems
  • Web & Digital Design
  • Packaging

Process ↓

Listen

Every project starts with a conversation. I ask the right questions to understand your goals, your audience, and what success actually looks like.

Shape

Good design needs a foundation. I'll work with you to find the through-line in your brief, clarifying direction and building the strategic scaffolding that keeps the work on track.

Design

With a clear strategy in place, every decision is intentional and rooted in what we defined together. The result is work that's consistent, considered, and built to last.

Foundation ↓

Craft

Good design lives in the details. I believe it's always worth the extra time to get it right.

Strategy

You can't design without a goal. Every project starts with understanding the problem so the solution actually solves something.

Sustainability

Design has the power to do good in the world. It's a responsibility I take seriously in every decision I make.

Clients ↓

  • 888 The New World
  • AIGA
  • Advance Auto Parts
  • Alfa Romeo
  • Anthic
  • Argument Computer Co
  • Blu Dot
  • Children's Hospital
  • Cruise
  • Eclypse
  • Gala Games
  • Google
  • Handsome Cycles
  • Indeed.com
  • Investigation Discovery
  • Krylon
  • Lithic
  • Loews
  • Malibu New York
  • Memorialize The Movement
  • Otso Cycles
  • Premier Cru Solutions
  • Proofcoin
  • Seward Co-op
  • South Side Outside
  • Sperry
  • Target The Hush Collaborative
  • Upstate Dairy
  • Walmart
  • Wolf Tooth